NAVI
UX Project 2
Simple and efficient transportation coordination.
77% of smart phone users use navigation applications. 36% of Americans have used a ride sharing app.
70% of physicians showed some level of implicit bias against Black people and Hispanics/Latinos.
With so many users and so many options its hard to coordinate them all.
The user base for this project consists of people in the 18-65 age range whom use multiple transportation and navigation apps. The main areas of focus were integration of third party ride-share / transportation applications, optimization of routes across available travel methods, and poignant notifications to keep users informed. Navi needed to integrate seamlessly into daily life and be easily understandable.
TARGET & CHALLENGE
Miro, Figma, inVision, Zoom, Google Forms, Adobe Illustrator
TOOLS USED
Concept to Presentation: Completed in 4 weeks
TIME FRAME
TEAM
Me, Myself, and I
Develop an app that compiles and organizes the traveler’s travel documentation, displays local transit options, and allows the purchase of local transit passes in an easy to navigate application.
PROBLEM SOLVED
KEY FEATURES
Through 12 strategic questions during onboarding, centered on gender, race, and ethnicity, Medela is able to provide a refined selection of doctors from which users are able to choose their next doctor.
THIRD PARTY APP
INTEGRATION
Information referring to the doctor’s education, specialties, languages spoken, and a list of the communities with whom they are allies, provide a more user friendly approach to finding the right health care provider.
ROUTE OPTIMIZATION
NOTIFICATIONS
A collection of review highlights from others sources. Significantly cutting research time down and simplifying the research process.
The UX study, basic branding, and a hi-fi prototype were released in the incredibly short time span of just one month. Thanks to the broad user base, we were able to validate the UX flows during each weekly release cycle. Built to solve a social problem, the prototype was effective in doing so through a simple onboarding process. Want to see more?
OUTCOMES AND ACHIEVEMENTS
Doctor introduction videos
Input patient insurance
Optimize search for special cases
FUTURE DEVELOPEMENT
UX analysis (competitive analysis)
User Rresearch (interviews, surveys)
Interaction Design (appt. scheduling flow)